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INDEPENDENT INSIGHT AND ANALYSIS SINCE 1999.

Absolute Return.
For Investors Only.

Jonathan Hoenig is a registered investment advisor with 25 years of experience in alternative investments and risk-adjusted returns. Frequently seen on Fox Business Network and other media outlets, Hoenig is an investment counselor, accomplished speaker, and author of several critically acclaimed books. He works with individual investors interested in diversifying traditional portfolios.

Current Projects

Established works and new challenges.

Price Is Primary:
An Investment Philosophy

A rational and radical theory to make financial speculation both sustainable and lucrative.
Buy Now
A New Textbook
of Americanism:
The Politics
of Ayn Rand

Explores why America is “the only moral country in the history of the world.”
Buy Now
The Pit:
A Photographic Exploration of Chicago Trading Floors

Featuring 88 pages of lush, color and B&W photos of the trading floor’s most thrilling era.
Buy Now
Pit Trading 101

A must-see for anyone who has ever dreamt of putting on a trading jacket and stepping into the true last bastion of pure, physical trade.
Watch Now

Consultation & Investment

Capitalistpig offers individualized money management and private consultations for all investors.

One-on-One with Jonathan Hoenig

$ 250
  • One-Hour confidential online digital session.
  • Personalized attention.
  • Autographed copy of Price Is Primary.
Schedule Now

Invest with our Alternative Strategies

$ 10,000
  • Recommended minimum investment.
  • All investors welcome.
  • Contact us for more information.
Contact Jonathan
“Howard Stern meets Louis Rukeyser.”
New York Times
New York TimesMay 1999
“The onetime wunderkind of the Chicago Board of Trade.”
Robert Feder
Robert FederSeptember 2021
“He makes the free market, libertarian case.”
Nick Gillespie
Nick GillespieJanuary 2013
sought after and trusted Contributor

“I have been in the speculative game ever since I was fourteen.
It is all I have ever done. I think I know what I am talking about.”

Jesse Livermore, Author

Stay in Touch

Receive periodic updates on projects, events, news and more.

Investment Advisory Services offered by “Etico Private Wealth,” a DBA of Quartz Partners, LLC, a U.S. Securities and Exchange Commission (“SEC”) registered investment adviser. Use of the term “registered investment adviser” or being “registered” with the SEC, any state securities authority, or self-regulatory organization does not imply a certain level of skill or training but only indicates that our firm has registered our business with state and federal regulatory authorities. Learn more by searching at adviserinfo.sec.gov. Read important disclosures at www.eticofinancial.com/disclosures.

The S&P 500 Index is a market capitalization-weighted index of 500 widely held stocks often used as a proxy for the stock market. It is the most widely used benchmark for U.S. stock funds and portfolios.

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